Create your Google Ads (AdWords) account:
Many merchants use Google AdWords as a way to get their products seen by potential buyers.
You can use Google Ads to display your products as search ads, display ads, video ads, or in-app mobile ads on the Google network.
Find out more about Google Ads via Google’s Help Center.
Or, watch the video below:
Create your Google Merchant Center account:
Google Merchant Center is where your feed lives. It’s also the place where you can set tax and shipping rules, both of which are required before running Google Shopping Ads. The feed contains data about your products, presented in a format that Google can read and understand. There are two main ways to build a feed:
- Manually–by entering your product information into a spreadsheet according to Google’s specifications.
- By using an extension, plugin, app, or service that pulls data from your site and formats it in a way Google likes.
We’ll discuss the pros and cons later, but for now, here’s how to create your Merchant Center account. To get started visit www.google.com/merchants and click sign up. Here are a few tips for setting up shop.
Have access to your domain registrar – You’ll need to verify that you own your site and then claim it for use in Merchant Center. The easiest way to do this is by logging into your domain registrar and giving Google access. This can all be done directly from Merchant Center.
Know your tax and shipping settings – Under General Settings in Merchant Center, you’ll need to set up both tax and shipping rules. For sales tax you can enter your rates directly or pick the states you charge sales tax in and allow Google to determine the rate. For shipping you can choose between a flat rate (which could include free shipping), carrier-calculated, based on the carriers you use, or base it on a rate table or rules chosen by you.
Link Google Merchant Center with AdWords – Under “Settings” and “AdWords” is the option to link your AdWords Account. You’ll need a 10 digit AdWords ID in order to link the two. You’ll also need to be logged in with an email address that has admin access to both accounts.
Find out more about Google Ads at Google’s Merchant Help Center