How it works

There are two accounts you’ll need to make Google Shopping work for you: AdWords and Google Merchant Center.

Heraldbee will helps you create both of them.

You can create these tools manually, then here’s a quick walk through on the basics of setting up all two accounts.

How to get Google Adwords

Create your Google Ads (Adwords) account:

Many merchants use Google Ads as a way to have their products viewed by potential buyers.
You can use Google Ads to display your products as search ads, display ads, video ads, or in-app mobile ads on the Google network.

Find out more about Google Ads at Google’s Help Center.

To watch more click the video bellow :

How to get Google Merchant Center Account

Create your Google Merchant Center account:

Google Merchant Center is where your feed lives. It’s also where you can easily set tax and shipping rules, both of which are required before running Google Shopping Ads. A feed is simply data about your products presented in a format that Google can read and understand. There are two main ways to build a feed:

  1. Manually–by entering your product information into a spreadsheet according to Google’s specifications.
  2. By using an extension, plugin, app, or service that pulls data from your site and formats it in a way Google likes.

We’ll discuss the pros and cons later, for now, here’s how to create your Merchant Center account. To get started visit and click sign up. Here are a few tips in setting up shop.

Have access to your domain registrar – You’ll need to verify that you own your site and then claim it for use in Merchant Center. The easiest way to do this is by logging into your domain registrar and giving Google access. This can all be done directly from Merchant Center.

Know your tax and shipping settings – Under General Settings in Merchant Center you’ll need to set up both tax and shipping rules. For sales tax you can enter your rates directly or pick the states you charge sales tax in and allow Google to determine the rate. For shipping you can choose between a flat rate (which could include free shipping), carrier-calculated based on the carriers you use, or based on a rate table or rules.

How to link Merchant Center to Adwords

Link Merchant Center to AdWords – Under “Settings” and “AdWords” click to link to your AdWords Account. You’ll need a 10 digit AdWords ID in order to link the two. Also, you’ll need to be logged in with an email address that has admin access to both Merchant Center and AdWords.

Find out more about Google Ads at Google’s Merchant Help Center

When you have integrated Google Adwords and Google Merchant Center you can use heraldbee to optimize your campaigns in Google Shopping.

Heraldbee uses the Google API to provide you with:

Heralbee optimizes campaign settings per Product, while marketing agencies usually optimize campaign settings per Category.

What factors are taken into account in optimizing the PLA Google Shopping campaign?

So, lets go !

Start to using Heraldbee


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