Create your Google Merchant Center account:
Google Merchant Center is where your feed lives. It’s also where you can easily set tax and shipping rules, both of which are required before running Google Shopping Ads. A feed is simply data about your products presented in a format that Google can read and understand. There are two main ways to build a feed:
- Manually–by entering your product information into a spreadsheet according to Google’s specifications.
- By using an extension, plugin, app, or service that pulls data from your site and formats it in a way Google likes.
We’ll discuss the pros and cons later, for now, here’s how to create your Merchant Center account. To get started visit www.google.com/merchants and click sign up. Here are a few tips in setting up shop.
Have access to your domain registrar – You’ll need to verify that you own your site and then claim it for use in Merchant Center. The easiest way to do this is by logging into your domain registrar and giving Google access. This can all be done directly from Merchant Center.
Know your tax and shipping settings – Under General Settings in Merchant Center you’ll need to set up both tax and shipping rules. For sales tax you can enter your rates directly or pick the states you charge sales tax in and allow Google to determine the rate. For shipping you can choose between a flat rate (which could include free shipping), carrier-calculated based on the carriers you use, or based on a rate table or rules.