What is Heraldbee?
The Heraldbee Google Shopping App was developed for Shopify and is designed to easily connect your Shopify store with your Google Merchant account. With the Google Merchant service from Google, you can submit all your products to Google Shopping and obtain new visitors and sales from the Google network. The Google Merchant Center interface is especially designed to help merchants when submitting their products to Google Shopping.
Heraldbee updates the XML feed everyday so your products are always up to date in your Google Merchant account. To avoid errors, the extension is designed to gain all the necessary data for your Google merchant account.
An advertising agency usually uploads a regular XML product feed to the Merchant Center (Google’s tool), so that it can manually manage your advertising campaign. Such a state of affairs gives rise to numerous complications (including updates with a 24-hour delay). Heraldbee optimizes the campaign settings per Product, while marketing agencies usually optimize the campaign settings per Category.