10 E-commerce and Marketing Conferences You Should Attend in 2020
Conferences we mention in this post:
- Shop Talk
- Commerce Next
- SMX London and SMX Munich
- B2B Online
- Marketing Analytics Summit
- Affiliate Summit East 2020
- Paris Retail Week
- Ecommerce Expo
- Savant eCommerce
Why is it worth attending an industry conference?
E-commerce and marketing industries are constantly changing. This is a characteristic feature of any business, but in those areas, it’s even more noticeable, as they are strongly connected with new technologies. That’s why, everyone who wants to be up to date with news and changes should never stop learning, reading, talking to people that know more and have more experience. One way to do all of it at one is to participate in a conference.
Conferences are a great opportunity to:
– follow technological trends and changes
– learn about new tools that can support business
– network and meet new people
– present your product
– find inspiration for your business
As you can see, participation in the conference is not only knowledge but also a huge dose of motivation for further work. We always come back from such events charged with positive energy and with our heads full of new ideas. It’s an investment that definitely pays off!
Best E-commerce conferences in 2020
Many interesting conferences and events related to e-commerce or marketing take place every month in different places around the world. Choosing the one that will be most useful for you is extremely difficult. To help with that, we have prepared a list of 10 conferences which we think are the most valuable and we highly recommend them.
The first event, Shoptalk, happens in March already. So if you want to take part in it, hurry up and buy tickets soon! It’s definitely worth it. The conference takes place every year in Las Vegas and gathers individuals and companies whose main focus is on the retail process. Retailers, branded manufacturers, startups, tech companies, investors, media and analysts meet on Shoptalk to discuss the way consumers discover, shop and buy. The conference doesn’t focus on a single area, on the contrary, it covers different types of products, so there is certainly something for everyone.
Interestingly, in 2020, all speakers at the event will be women. As the organizers say, they believe this “move is necessary to propel our industry forward and showcase the many incredibly talented women who are working to transform retail from all angles.” Sounds great for us! A very original initiative, so it’s all the more worth being there.
When: 22-25 March 2020
Where: Las Vegas
Keynote speakers: Laurie Weisberg, Leslie Leifer, Alex Nelson, Cherry Miao, Silvija Martincevic, Nancy Cota
Commerce Next is a huge conference taking place in New York. More than 100 speakers, over 1200 attendees, and 50 sessions. And what is their main topic? Commerce Next focuses primarily on customer acquisition. As they write on their website, this is the topic that e-commerce leaders are most interested in. In response to these needs, the aim of the conference is “helping the industry navigate and succeed in this fast-paced, high stakes world”.
Taking part in Commerce Next, you will have a chance to listen to stories from executives of the largest retail companies in the world, as well as creators of innovative technology businesses. Both speakers and attendees are people with a lot of experience and professional background. In combination with perfectly selected topics and exhibitors, they create an event at a very high level. These two days full of knowledge and contacts cannot be missed.
When: 28-29 July 2020
Where: New York
Through June 1st – $795
June 2nd to July 30th -$995
Onsite – $1295
Keynote speakers: Web Smith, Emily Boschwitz, Barkha Saxena, Danielle Boeglin, Rebecca Traverzo
3. SMX Conferences
Search marketing is currently one of the most important elements of digital marketing. After all, what online businesses care about most is visibility for customers. So if you want to learn how to improve your search marketing strategy, this three-day conference is something for you. It’s important to mention that SMX London is suitable for everybody, whether you’re a beginner or an expert.
The agenda of the event is created by Search Engine Land, one of the most important platforms on the Internet, specialized in the broad subject of marketing. So you can be sure that presentations and workshops will cover the most current topics and will be full of useful knowledge. The main areas of focus are SEO, SEM and online marketing.
When: 19-20 May 2020
Super Early Bird (ending February 8) – £995
Early Bird (ending April 12) – £1195
On-Site – £1395
Gain 15% discount with this code:
Speakers: Olga Andrienko, Samantha Barnes, Kevin Gibbons, Andrew Goodman, Sandhya Guntreddy
If you can’t wait for May, you should definitely go to SMX Munich. The theme of the event is the same as in London – it’s entirely dedicated to different aspects of search marketing. Two conference days, more than 60 sessions, 5 workshops and 14 tracks covering different topics, such as SEO, PPC, Content, Analytics & Data and more. Over 80 speakers and more than 1600 attendees make it a huge event, but you can still feel the community atmosphere.
What’s more, the SMX will host the sixth annual SEMY Awards. The Marketing Award gives the best and most creative teams in online marketing the chance to win a prestigious award for their achievements. The nominees will present their campaigns to the SMX audience who will vote for the winner.
When: 18-19 March 2020
Price: Depending on the pass
Gold Pass Full price (ending March 15) – €2358
Gold Pass On-Site – €2458
Gain 15% discount with this code:
Speakers: Jono Alderson, Tom Anthony, Jason Barnard, Mike Blumenthal, Michelle Broderick
This conference truly connects the two sides – e-commerce and digital marketing. It’s a world-leading event for manufacturers and distributors where they can meet and learn. The agenda is packed with conferences, talks, and discussions prepared by the leaders of B2B businesses across the globe. What participants appreciate the most is the community atmosphere and the fact that everybody is very keen to share their knowledge and experiences. The event is highly interactive and provides meaningful insight into the current trends and upcoming industry changes.
When: 20-22 April 2020
Price: Depending on the profile
Keynote speakers: Victoria Morrisey, Badri Narayanan, Nishant Nishant, Mark Jordan, Steve Baruch, Diane Hund
5. Marketing Analytics Summit
At this conference, for two days, digital analysts, marketing technologists and growth architects will master the marketing data. Marketing Analytics Summit offers tons of interesting meetings and workshops directed to digital marketing users. You’ll learn how to collect the data you need, how to analyze it correctly, what tools can help you with that and how to make use of the conclusions. Data is the key to run a successful marketing strategy these days, so we highly recommend this event.
Some of the presentations on the agenda include AI in Marketing, Google Analytics, Building Predictive Models, Analyzing Analytics Process or From Analytics to Data Science.
When: 20-21 October 2020
Super Early Bird (ending June 12) – £1245
Early Bird (ending September 4) – £1445
Normal Price (ending October 19) – £1545
On-Site – £1645
Keynote speakers: Jim Sterne, John Elder, Karl Gilis, Nick Wildson, Brian Clifton, Ian Thomas
This event is focused on yet another marketing area – affiliate marketing. There will be sessions for beginners in this topic, so that they can learn how to enter the affiliate marketing world, as well as a lot of content for advanced marketers. The agenda is set on two things: presentations from experts and networking. What organizers want is to give attendees an opportunity to learn about affiliate marketing but also to talk to people from this industry, exchange opinions, say a few words about their ideas and businesses.
During two days of Affiliate Summit East (28-29), an exhibition hall is open as well. It’s a place where individuals and companies can exhibit their businesses. It’s a great opportunity to generate the lead, raise brand awareness and, in general, let people know what you’re doing and what services you offer.
When: 27-29 July 2020
Where: New York
AFFILIATE – free
NETWORKING – $159 (ending April 5)
NETWORKING PLUS – $259 (ending April 5)
VIP – $559 (ending April 5)
Keynote speakers: TBA
After a few marketing conferences, here’s another e-commerce event. Paris Retail Week is one of the biggest conferences in Europe focused on the entire e-commerce process. Through presentations, workshops, exhibitions, pitches, and guided tours, attendees will have an opportunity to learn, share experiences and get to know the best practices in the industry.
This year’s edition brings 200 talks and discussions, 1000 business meeting and 600 exhibitors. Participants include beginners and professionals, people from buying process and retailers, investors and new companies looking for support, product managers, suppliers, marketing specialists. It’s a must-go for everybody involved in e-commerce business in one way or another.
When: 15-17 September 2020
Price: Free access for holders of an entry badge ordered online beforehand or in possession of an invitation card
Keynote speakers: TBA
Ecommerce Expo is another event fully dedicated to the e-commerce industry. These are two days of conferences, presentations, exhibitions, and networking. It’s a perfect place to discover what’s going on in the e-commerce world and discuss the challenges this industry is facing. What’s more, the event is co-located with Technology for Marketing and Ad: Tech London events, so you can attend all of them. And since e-commerce, marketing and technology cannot work one without the others, surely it’s going to be beneficial for your business.
Many leading e-commerce related companies, such as IBM, Amazon, Magento or RoyalMail group attend this event, so it’s a great opportunity to learn how the best on the market do their business.
When: 30 September – 1 October 2020
Price: Free, requires registration
Keynote speakers: TBA
As the organizers say, RetailX is “where you’ll discover the physical and digital retail solutions needed to optimize your business in the ever-transforming retail landscape.” There’s no doubt the e-commerce industry, as well as offline retail, are constantly changing and that retailers should keep up with the changes in order to achieve success. RetailX is a perfect place to find out how to do it. Speakers at the conference will cover the following topics: Retail as a Service, Physical Stores for Digital Native Brands, Getting Social with Shipping, Shopping with AI and AR Technology, The Rise of Re-commerce and Pop-ups and Curated Marketplaces among others.
When: 9-11 June 2020
Early Bird (ending March 31) – $2099
Advanced (ending May 31) – $2299
On-Site – $2499
Keynote speakers: Tom McGee, Zak Normandin, Joan King, Josh Luber
The last conference that we see as a must-attend event is actually a series of conferences in different cities such as Amsterdam, Stockholm, London, Paris, Barcelona or Berlin, among others. Each of them is organized at different times of the year, so you can attend the one that is the most convenient for you.
What’s interesting, is the fact that each of these events, apart from covering the key topics related to e-commerce worldwide, dedicates part of the content to the specific area. For example, the Amsterdam event analyses the shape of Benelux e-commerce, Stockholm one focuses on the Nordics industry and so on. Hence, it provides a deeper insight into these regions, so we believe it would be very productive for you to attend the one in which you’re running a business.
When: Different dates
Where: Different places
Price: Depending on the event
Keynote speakers: Different depending on the place
All right, that’s the list of events we recommend. We’re going to attend some of them as well, and we really can’t wait. Let us know if you plan to participate in any of the conferences. We strongly encourage you to go, it’s a great opportunity to learn, share experience and get inspired. An if you already have been to such an event, we’re looking forward to hearing your observations!
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