Google Shopping with Shopify
Today’s post is a response to two important questions:
- Why should an online shop owner invest in Google Shopping?
- How to automate Google Shopping campaign?
What is a Google Shopping Ad?
Google Shopping Ad (previously known as Product Listing Ad) is a way of advertising products on Google. It is sort of an advanced level of regular Google Ads, which are just text. Google Shopping Ad consists of an image with an accompanying title, short description, price and reviews. These are the small photos visible on the top of Google search results, tagged as sponsored. See below an example of such results.
Google Shopping Ads are created with two platforms – Google Ads and Google Merchant Center. The list of advertised products must be uploaded into Google Merchant Center account. Then this account has to be connected with the Google Ads account. Finally, a shop owner can create a Google Shopping campaign in Google Ads account. All the necessary information about products is sourced from the Google Merchant Center. The characteristic feature for this kind of advertisement is that Google decides if and where should the ad be placed in Google search results. The outcome depends on the bid, the ad itself and the quality of a landing page. Additionally, ads are charged for clicks, and not the impressions.
Why is it worth using Google Shopping Ads to advertise products?
Google is a primary search engine worldwide, maintaining almost 90% of the global market share. There are platforms like Amazon. Certainly, they take a significant share of the shopping searches, but Google still has an unbeatable position in people’s minds. According to Andy Taylor from Search Engine Land “Shopping is the single most important aspect of paid search management for most online retailers today”. In addition, he supports it with interesting statistics. Google Shopping clicks increased significantly in 2018 comparing to 2017. At the same time, the regular text ads noted almost the same size decrease. Consequently, the return on investment is higher every year for Google Shopping Ads as well.
The trend towards ads including an image is strong. Customers prefer to see what they purchase. Google notices these tendencies and reacts to them by providing more and more new tools within Shopping Ads (i.e. Showcase Shopping Ads, Shoppable images).
Google Shopping with Shopify
Not only Google noticed the increased popularity of Google Shopping. The industry started to wonder how to automate the process of running a Google Shopping Ads campaign. The more products are advertised via this tool, the more Google Shopping applications appear on the market. Heralbee App is one of those applications. It was created with a mission to give users a possibility to advertise via Google Shopping in an automated and easy way.
Heraldbee is available on Shopify app store, the onboarding process only takes a few minutes and the basic plan is for free. The only thing needed from the shop owner is a running store. All the rest is arranged by Heralbee, including setting up Google Ads and Google Merchant Center accounts. As a result, the app is suitable for everybody, no matter the experience.
What are the advantages of Heraldbee App?
- It uses the Google Shopping API, which means it sources information about products directly from the online store website
- It’s fully automated
- It updates product information individually, whenever it’s changed on the store’s website
- It eliminates time-consuming, manual work
- It’s perfect for complex shopping campaigns
- It works as a Google Shopping feed optimizer
- It comes in a package with experts’ support (in a paid plan)
Google Shopping with Shopify has never been easier. Don’t waste more time, download Heraldbee today and try it out!